# Proposed Meta test — Stockport full arch

Concept only. No advertising account, billing, pixel, enquiry endpoint or messaging has been connected. The landing page's form is deliberately a demonstration.

When the clinic approves the offer, assets and actual enquiry handling, propose a Leads campaign directing people to the approved website's full-arch callback form. Choose Website as the conversion destination if available in the account, and verify the actual supported Lead optimisation/measurement setup there. Meta's help pages were login/rate limited during this research; this is a proposed configuration, not a verified current account setting. Current Meta product documentation must be checked at launch.

Start with one locally relevant adult audience in Stockport and the surrounding Greater Manchester catchment, with the travel radius agreed with the treatment coordinator. Avoid targeting or creative copy that assumes a medical condition. The three creatives test local convenience, coordinated care with real people, and verified practice reputation. Same offer, same callback action, same page; ad-specific utm_content makes enquiries attributable once real measurement is approved.

Initial assets are portrait feed compositions. Recommend Facebook and Instagram feeds after checking the actual export ratio in Ads Manager. No Stories/Reels version is claimed ready; those need an adapted and reviewed composition. No budget is invented or committed. Budget and test duration should follow the client's achievable qualified-consultation cost, staffing capacity and required evidence volume.

Evaluate qualified enquiries, contactability, consultation bookings and attendance, then accepted treatment plans. CTR/cheap leads alone are not a winner. Ordinary Meta delivery will not allocate equal exposure to the three ads; a controlled experiment requires separately authorised setup. Do not create retargeting from presumed audiences or send medical/contact content into tracking payloads.

Refresh dated Google proof and the full-arch price/scope before any launch. Confirm image rights/consent with the clinic for production reuse of public staff/premises images. Remove MATRAFOX prospecting/navigation from a patient campaign and activate only the approved primary patient conversion.